product data

I’m Sorry, But Those Are Vanity Metrics, Interview with Lloyd Tabb

I’m Sorry, But Those Are Vanity Metrics, Interview with Lloyd Tabb
  • how to abide by metrics that generate direction — not pats on backs — so that your company can act on what’s most essential to a business
  • demonstrate how to find proxies that better predict behavior over time
  • prevent teams from getting seduced by vanity metrics — and tips on honing their instincts for real, productive measurement