mobile

Uber Magic 2.0: Perfecting the pickup for the Rider app redesign by Simon Pan

Uber Magic 2.0: Perfecting the pickup for the Rider app redesign by Simon Pan

"Poorly-formed rendezvous plans cause downstream pickup problems... consisting of inaccurate locations, ambiguous information and inefficient routes which cause confusion. Ancillary communication and additional physical effort is required from Riders and Drivers to recover, which leads to frustration and wasted time..."