"By following the three pillars of Run Less Software – choosing boring technology, outsourcing Undifferentiated Heavy Lifting, and create enduring competitive advantage, we can move fast, solve real customer problems, and stay focused on the things that really matter to customers, while bringing reward and revenue to those of us building software. Get it right, and you’ll be best placed to defend yourself in any battles on the horizon."
- how to abide by metrics that generate direction — not pats on backs — so that your company can act on what’s most essential to a business
- demonstrate how to find proxies that better predict behavior over time
- prevent teams from getting seduced by vanity metrics — and tips on honing their instincts for real, productive measurement