"By following the three pillars of Run Less Software – choosing boring technology, outsourcing Undifferentiated Heavy Lifting, and create enduring competitive advantage, we can move fast, solve real customer problems, and stay focused on the things that really matter to customers, while bringing reward and revenue to those of us building software. Get it right, and you’ll be best placed to defend yourself in any battles on the horizon."
"We obsess about problem prioritisation and problem definition. I mean obsess. I drive our people crazy sometimes interrogating whether we really truly deeply understand the problem we’re attempting to solve. It is highly encouraged for our PMs to openly share and debate early definitions of the problems we’re defining."
- how to abide by metrics that generate direction — not pats on backs — so that your company can act on what’s most essential to a business
- demonstrate how to find proxies that better predict behavior over time
- prevent teams from getting seduced by vanity metrics — and tips on honing their instincts for real, productive measurement
"Poorly-formed rendezvous plans cause downstream pickup problems... consisting of inaccurate locations, ambiguous information and inefficient routes which cause confusion. Ancillary communication and additional physical effort is required from Riders and Drivers to recover, which leads to frustration and wasted time..."