Ask Women in Product Contributor: Does domain expertise really matter? If you’re a PM at, say, Linkedin or Slack, would you consider hiring a PM from the airline industry?

Ask Women in Product Contributor: Does domain expertise really matter? If you’re a PM at, say, Linkedin or Slack, would you consider hiring a PM from the airline industry?

It’s not the industry experience that matters; it’s the experience itself.

So you want to be a Product Manager, but you don’t know where to start.

So you want to be a Product Manager, but you don’t know where to start.

Successful PM candidates need to think about 3 core groups of people when building software: the product’s users, the software development team, and the business.

How to Help Non-Technical Teammates Understand Your Tech-Heavy Product

How to Help Non-Technical Teammates Understand Your Tech-Heavy Product

Clearly it’s beneficial for development efforts if the whole team understands what’s under the hood. That’s often easier said than done. Software developer Remy Porter calls the tendency for less-technical folks to zone out in tech-heavy conversations “the Technobabble effect.”

7 Stages of User Onboarding for Digital Products

7 Stages of User Onboarding for Digital Products

This (user onboarding) process – the interactions and user flows between first use and sign up – can mean the difference between a winning product and one that disappears quietly. A user’s initial experience with your brand and value proposition can convert them from a tourist into a paying customer.