cross-platform hotel brand & property promotions

users: franchised hotel marketing reps

problem: hotels want to advertise their own promotions across multiple channels with better regulation and tracking

goal: incentivize bookings and upgrades, enhance guest experience, leading to increased hotel revenue

hotel promoter outcomes: 

  • choose and customize pre-made promotions based on franchise brand and region
  • advertise additional deals and upgrades across multiple platforms (during and after booking on web, email confirmations, on-property wifi landing pages)

lessons learned: 

  • gathering requirements early is a nearly-never-ending task
  • it's important to persevere when people doubt a product's feasibility